In today's digital world, social media is an indispensable tool for businesses to reach their target audience and promote their brand. While most companies focus on promoting their brand through official social media accounts, there is an often-overlooked aspect of social media marketing that can be highly effective - employee advocacy.
Employee advocacy refers to the promotion of a brand by its employees on their personal social media accounts. According to a post by Hannah Larsson, when brand messages are shared by employees on social media, they get 561% more reach than a brand's social media. This shows that employee advocacy is a powerful tool for businesses to expand their reach and promote their brand in a more authentic way.
There are several reasons why businesses should encourage employees to post about their brand on social media.
Increased Reach: As mentioned above, employee advocacy can increase the reach of a brand's messages by over 500%. This is because employees typically have a larger and more diverse network than a brand's official social media accounts, making it easier to reach new audiences.
Improved Credibility: When employees promote their brand on social media, it comes across as more genuine and trustworthy than when a brand promotes itself. This is because people tend to trust recommendations from their friends and colleagues more than they trust advertisements.
Increased Employee Engagement: Encouraging employees to post about their brand on social media can also increase their engagement with the company. By giving employees the opportunity to be a part of the brand's marketing efforts, they feel more connected to the company and more invested in its success.
Better Brand Awareness: Employee advocacy can also increase brand awareness, especially among their personal networks. When employees share information about their company, it helps to create a buzz and generates interest among their followers.
Employee advocacy is a highly effective tool for businesses to promote their brand and reach new audiences. By encouraging employees to post about their brand on social media, businesses can increase their reach, improve credibility, increase employee engagement, and better brand awareness. So, if you're looking to boost your social media marketing efforts, consider encouraging your employees to get involved!