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Revamping the Brand: How Goodwolf Atlantic Helped Doughbar Donuts Prepare for Shark Tank

Goodwolf Atlantic was proud to partner with Doughbar Donuts, the innovative protein donut company, ahead of their premiere on Shark Tank. Doughbar Donuts has been making waves in the health and wellness industry with their delicious and nutritious protein donut options, and we were excited to help them take their brand to the next level.


Doughbar Donuts is well-known for their high-protein, low-carb donuts that were made with all-natural ingredients. The company was founded by two fitness enthusiasts who wanted to create a tasty snack that wouldn't sabotage their healthy lifestyles. The donuts are gluten-free, dairy-free, and made with wholesome ingredients like almond flour, egg whites, and coconut sugar.



Previously, Doughbar Donuts struggled with building a consistent brand identity. The company's brand identity and packaging were inconsistent, making it difficult for customers to understand what the company was all about. This is where Goodwolf Atlantic came in to help Doughbar Donuts develop a cohesive brand strategy, and create a concise brand identity that accurately reflected the company's mission and values.


We at Goodwolf Atlantic are thrilled to have had the opportunity to partner with Doughbar Donuts and help them bring their brand to the next level. The passion and commitment that the Doughbar team has for creating delicious and nutritious snacks was contagious and we couldn't be happier with the results. The new brand identity accurately reflects their mission and values and we are confident that it will make a big impression on the sharks on Shark Tank.

As a leading brand strategy and design firm, Goodwolf Atlantic has a proven track record of success, having worked with a variety of successful companies, including Manscaped and L'Oreal. We were able to help Doughbar Donuts develop a brand identity that accurately reflected the company's commitment to healthy living and delicious snacks. The new branding is clean, modern, and easy to understand, making it simple for customers to find the information they needed about the company and its products. The new packaging was eye-catching and used bold colors and imagery to communicate the company's message.


See what happened:


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