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Life After Sports: How Starting a Charity Can Help Athletes Thrive in Retirement


Aho, Rinne, Nutivaara sport hockey poses during charity golf tournament

Starting a charity as a professional athlete can provide long term success after an athlete retires for several reasons.


First and foremost, starting a charity is a great way for athletes to give back to their community and make a positive impact. Whether it's supporting a cause that is close to their heart or helping to address a particular need in their community, starting a charity can be a fulfilling and rewarding way for athletes to continue to make a difference long after their playing days are over.


"As a professional athlete, hockey has always been a huge part of my life, and I'm very aware of the time and financial commitment required to pursue sports at any level. My foundation aims to assist with overcoming some of those challenges,” said Ben Jones when asked about why he started the foundation. - Ben Jones (Calgary Flames) of the Ben Jones Foundation.

In addition to the personal satisfaction that comes from making a difference, starting a charity can also help to establish an athlete as a leader and a role model. By taking the initiative to start and run a charity, athletes can inspire others to get involved and make a difference as well. This can be a source of pride and satisfaction, and can help to ensure that an athlete's legacy extends beyond their playing career.


Finally, if the charity is successful, it can also provide ongoing income and opportunities for the athlete to stay involved in the sport or cause that they are passionate about. This can help to provide a sense of purpose and direction after an athlete's playing career ends, and can help to ensure that they remain active and engaged in their community.


"It's always a pleasure working with athletes like Ben who are committed to finding unique ways to leverage his professional platform while helping others embrace the idea that major league athletes should take an active role in helping the next generation," said Michael Browning, Managing Director at Fox Ellis Sports.


Ben Jones - Founder at the Ben Jones Foundation

In conclusion, starting a charity as a professional athlete can provide long term success after an athlete retires by allowing them to give back to their community, establish themselves as leaders and role models, and stay involved in the things they are passionate about. Whether you are an athlete looking to start a charity of your own, or simply want to get involved in supporting a cause that is important to you, there are many ways that you can make a difference and achieve long term success.

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